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Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.
Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.

BMW of Manhattan

This Automotive Showroom was Developed Across Six Stories, to Reflect the Brand and Elevate Sales.

Size 228,000 sf

Location New York, NY

Services Architecture, Interior Design, Lighting, Sustainability

Sectors Hospitality

Spacious automotive showroom with gleaming white floors, full-height windows, and multiple cars on display, including a prominent race car. Two-story glass partitions enhance the modern, airy ambiance, while sleek metallic staircases offer views to the second level.

Our design for BMW of Manhattan’s six-story space features expansive showrooms, customer service areas, vehicle storage, and maintenance areas. A significant design highlight is the two-story glass atrium, achieved by elevating the showroom ceiling, which creates a voluminous space for suspended car displays and a towering digital display, enhancing visibility and brand experience from the street. The incorporation of fin-louver solar shading controls daylight, while the modernist inspired aesthetics and neutral palette echo the BMW brand’s clean, geometric lines.

Modern car showroom with vibrant blue and orange accents, featuring sleek desks, interactive display screens, and a selection of luxury vehicles on a polished concrete floor, all under strategic lighting that highlights the cars’ designs.
Spacious, modern car showroom with high ceilings, featuring a prominent, geometric glass and metal staircase leading to an upper level. Gleaming luxury vehicles are arranged below on a polished concrete floor, flanked by sleek, white support columns. Dynamic blue ambient lighting enhances the futuristic ambiance.
Interior of a car showroom displaying various models, with historical information panels and cityscape imagery.
Modern BMW car dealership exterior at twilight with illuminated facade showcasing luxury vehicles through expansive glass windows, flanked by sleek, dark vertical cladding and set against an urban architectural backdrop.
Modern car dealership exterior with prominent white horizontal louvers above glass storefront, framed by minimalist steel columns, set against a backdrop of a bustling metropolitan street and towering skyscrapers.
Exterior view of BMW of Manhattan building showcasing modern architecture with white angled louvers, large windows, and prominent signage, nestled in an urban setting.
Spacious car showroom featuring sleek, modern design with white flooring and ceiling, ample natural light, and rows of high-end vehicles alongside elegant wood-paneled cubicle workstations.
Clean and modern car dealership customer waiting area with seating, large windows, and BMW branding on the wall.

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