Inclusive & Universal Signage: Misconceptions and Findings by brandx

Signage in today’s built environment is more than just a means for code-compliance and way-finding; it’s about creating a positive, accessible, and easy-to-navigate experience for people of all ages, cultures, and abilities. brandx believes that what you say with signage matters. Universal symbols that are easily learned and remembered help us figure out where we are and give us options for moving through our world safely and efficiently. But many best practices weren’t developed with the flexibility to evolve as people and language do, and often only consider the codified extremes, like complete blindness–instead of the 65% of us who don’t have perfect vision. As a result, the standard for signage today must not only be to clearly communicate practical information about a place and how to move around within it, but doing so in a way that navigates cultural conversations around identity and ability with respect.

Join us for an insightful virtual learning session below or via this link, presented by Chanel Dehond, Global Director at brandx, and Carolina Madrigal, Creative Director.

This session is also part of NeoCon 2024’s CEU-accredited program.