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Modern office foyer featuring glass partitions, a polished concrete floor, and a white structural column. The space combines industrial elements with contemporary design, including a sleek reception desk and comfortable lounge seating by a large window with abundant natural light.
Modern office foyer featuring glass partitions, a polished concrete floor, and a white structural column. The space combines industrial elements with contemporary design, including a sleek reception desk and comfortable lounge seating by a large window with abundant natural light.

Under Armour

Under Armour's New York expansion creates a workspace designed for innovation and growth.

Modern office space with natural light flooding through large windows, highlighting an open floor layout with individual white desks. A movable partition divides the room, displaying project boards, while employees engage in collaborative work, emphasizing functionality and a creative working environment.

HLW designed Under Armour’s 19,000-square-foot New York office and showroom to embody the brand’s ethos of innovation and relentless pursuit of growth. This expansion project was designed to support a driven workforce aimed to make Under Armour “the biggest, baddest brand on the planet, bar none.” A thorough strategy session with the company helped HLW pinpoint design elements that meet functional, financial, and aesthetic objectives.

The office features an open floor plan, ergonomic workstations, and a mix of formal and informal collaborative spaces. The design also creatively utilizes the facility’s 4,000-square-foot rooftop terrace, transforming it into an inspirational space for both relaxation and informal meetings, enhancing the overall functionality and appeal of the workplace.

HLW's comprehensive strategy and discovery phase ensured that the design meets Under Armour’s specific needs

The open floor plan and variety of workspaces support a high-energy, fast-paced work environment.

A rooftop terrace lets employees get fresh air and have an outdoor space to work.

Contemporary office break room featuring sleek white countertops, a red upholstered banquette, industrial-style stools, and circular wooden tables. Integrated lighting accents the modern ambiance while a fashionable clothing display adds a creative visual element.
Spacious retail interior showcasing a blend of natural wood and modern materials, featuring pendant lighting, a central bar with stools, and striking displays of athletic apparel.
Modern office interior with clean lines featuring a polished wooden conference table, white ergonomic chairs, and glass partition walls. The well-lit space showcases shelving with decorative items, reflecting a blend of functionality and aesthetic appeal.