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Modern hotel lobby featuring an eclectic mix of furniture styles, with deep blue velvet chairs, caramel button-tufted sofas, and a bold red sculptural seat. A structured, tiered black chandelier hangs overhead, contrasting the warm wooden wall panels and honeycomb-style shelving filled with books.
Modern hotel lobby featuring an eclectic mix of furniture styles, with deep blue velvet chairs, caramel button-tufted sofas, and a bold red sculptural seat. A structured, tiered black chandelier hangs overhead, contrasting the warm wooden wall panels and honeycomb-style shelving filled with books.

NH Collection New York Madison Avenue

Based in Spain, NH Collection brings HLW on board for their first foray into the New York hospitality market.

138,884 sf

New York, NY

Architecture, Interior Design

Hospitality

Spark

Elegantly appointed urban loft bedroom with exposed red brick walls and arched window, featuring a plush queen-sized bed, modernist lighting fixture above, and minimalist workspace to the side, blending industrial architecture with contemporary comfort.

HLW’s ambition renovation of this 18-story hotel encompassed a redesign of the lobby, innovative amenities spaces (featuring a fitness center and versatile conferencing facilities), enticing ground-floor white-box retail spaces, a chic new bar and lounge, and a total of 288 elegant keys, including a presidential suite and two charming penthouse suites.

The project also involved enhancing the building’s exterior, including vital facade and roof repairs and the installation of brand-new windows. Our vision was clear: to honor the timeless grandeur of the existing structure, while infusing it with the contemporary essence of the surrounding community and the NH Collection brand.

Named North America's Most Instagrammable Hotel of 2022 by Luxury Travel Advisor.

Rated "4 Diamond" by AAA in America.

Sleek modern interior featuring a curved beige sofa centered on a grey area rug, with a wall behind adorned in vertical golden textured panels bisected by dark linear elements, creating a striking contrast. A woman sits casually on the sofa, engaging the space with a relaxed presence.
Exterior of a modern boutique hotel at dusk, showcasing an illuminated entryway with a red carpet, underlit awning, and a distinctive red sculpture visible through the glass doors.
Elegant lounge area showcases a blend of textures, with a plush blue area rug anchoring sleek, ivory armchairs and a tufted leather sofa. A fireplace with a classic mantel serves as the focal point, flanked by rich teal curtains and a grand piano, enhancing the sophisticated ambiance.