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Bright, open-plan office lobby featuring a minimalist aesthetic with a variety of seating options, including teal armchairs, a grey sofa, and white round tables. Exposed ceiling with industrial lighting complements colorful, abstract wall art, creating a vibrant, welcoming space.
Bright, open-plan office lobby featuring a minimalist aesthetic with a variety of seating options, including teal armchairs, a grey sofa, and white round tables. Exposed ceiling with industrial lighting complements colorful, abstract wall art, creating a vibrant, welcoming space.

Which?

An HLW and KPF–led redesign of Which?’s workplace not only improves functionality but also significantly contributes to the organization’s central mission: consumer advocacy.

Size 50,000 sf

Location London, UK

Services Interior Design, Strategy

Sectors Workplace

Spacious, minimalist interior featuring high ceilings with geometric white panels, creating a dynamic pattern. Natural light floods through large windows, illuminating modern furnishings spread across an open-plan layout, fostering a collaborative atmosphere.

HLW reimagined the new Which? headquarters by merging renovation with innovation by adding a roof garden and a staff restaurant to the existing building. This project, in collaboration with KPF architects, transforms the workspace into a flexible, collaborative environment aligned with current and future business needs. A workplace strategy was implemented early to ensure the design meets employee requirements, fostering a collaborative and dynamic culture. The building features extensive remodeling, including a new conference center and enhanced meeting facilities. The design includes mixed-use ‘studio’ and ‘gallery’ spaces, incorporating art to enrich collaboration areas, and is equipped with modern technology, versatile furniture, and writable surfaces, creating an inspiring and functional workspace that attracts top talent and underscores Which?’s industry leadership.

Extensive renovations introduced flexible workspaces, a new conference center, and additional meeting rooms.

Integrated technology, writable surfaces, and multipurpose furniture support various functions and interactions.

A roof garden and staff restaurant add a homey feeling to this urban workplace in Central London.

Modern office meeting area with expansive windows, natural light, and a sleek glass partition. Sleek bar stools complement a high table, while a cozy blue sofa encircles a lower wooden table, fostering a collaborative atmosphere.
Chic modern café interior featuring clean lines with a blend of natural wood accents and white minimalist counters under a geometrically patterned white ceiling, illuminated by natural light. Patrons interact casually, adding vibrancy to the sleek, contemporary ambiance.
Modern office space featuring glass partition walls, an informal meeting area with colorful poufs, and dynamic lighting. A bold, illuminated numeral adds a creative touch, while employees work at clustered desks in the background.
Modern office space with slanted ceilings and abundant natural light. Minimalist design features clean lines, white surfaces, and strategic lighting. Individual workstations and communal tables facilitate both focus and collaboration.

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