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Modern office lobby with a minimalist reception desk, flanked by two white chairs. Vibrant magenta glass panels create a dynamic backdrop, while sleek, geometric light fixtures add a contemporary touch overhead. The design fosters an airy and welcoming atmosphere.
A sleek reception area featuring a wooden desk with a person seated, illuminated by a vibrant pink backlit wall showcasing the 'Play' logo, creating a dynamic corporate ambiance.

PlayQ

PlayQ's vibrant workspace blends innovative design with the gaming company’s spirited brand identity.

Size 16,000 sf

Location Santa Monica, CA

Services Brand Experience, Interior Design, Lighting, Strategy

Sectors Technology, Workplace

Specialty Studios Ark, brandx, Spark

A sleek reception area featuring a wooden desk with a person seated, illuminated by a vibrant pink backlit wall showcasing the 'Play' logo, creating a dynamic corporate ambiance.

In a collaborative effort with the client’s landlord, HLW developed a 16,000-square-foot headquarters for PlayQ, a burgeoning gaming app company. The design encapsulates PlayQ’s energy and playfulness, integrating timeless aesthetics with bold pops of brand colors and distinctive branded elements, such as supergraphics, glass film decals, and a color-changing dichroic film wall. The space welcomes visitors with an open lobby that combines darker ceilings and neutral furnishings to highlight the prominent company logo and brand colors. The floor plan is organized around open office seating with strategically placed collaborative zones. The centrally located kitchen offers views of a lush treeline outside, anchoring the workspace.

Innovative use of brand colors and playful designs reflect PlayQ’s dynamic and creative ethos.

Strategic floor plan and types of workstations accommodates diverse work styles.

Central gathering kitchen positioned to leverage scenic views.

Modern conference room featuring a bold, organic LED lighting fixture above a wooden table, with concrete walls, integrated technology, and vibrant purple accent lighting adding a dynamic atmosphere.
Modern office space with an open floor plan featuring exposed ductwork, sleek furnishings, and geometric glass partitions. Natural light permeates, illuminating the gray-patterned carpet and collaborative workstations.
Modern office space featuring ergonomic chairs, sleek black desks, vibrant magenta branding wall, and glass partitions with playful designs contrasting with industrial exposed ceilings and ductwork.

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