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Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.
Exterior of a modern car showroom at twilight, featuring vibrant neon-lit framing in green, red, and white, and large glass windows that reveal sleek automobiles and minimalist interior design.

BMW of Manhattan

This Automotive Showroom was Developed Across Six Stories, to Reflect the Brand and Elevate Sales.

Spacious automotive showroom with gleaming white floors, full-height windows, and multiple cars on display, including a prominent race car. Two-story glass partitions enhance the modern, airy ambiance, while sleek metallic staircases offer views to the second level.

Our design for BMW of Manhattan’s six-story space features expansive showrooms, customer service areas, vehicle storage, and maintenance areas. A significant design highlight is the two-story glass atrium, achieved by elevating the showroom ceiling, which creates a voluminous space for suspended car displays and a towering digital display, enhancing visibility and brand experience from the street. The incorporation of fin-louver solar shading controls daylight, while the modernist inspired aesthetics and neutral palette echo the BMW brand’s clean, geometric lines.

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