
About
Jeff Bailey brings over fifteen years of experience at the forefront of BIM, digital design, and architectural delivery, operating at the intersection of problem solving, research, and digital practice leadership. As Director of Digital Practice, Jeff leads with curiosity, integrity, and a deep belief in the transformative potential of technology to improve both the built environment and the processes that shape it. His work is rooted in democratizing BIM delivery, fostering knowledge capture, and creating pragmatic, scalable solutions for increasingly complex architectural challenges.
With a multidisciplinary portfolio spanning institutional, commercial, heritage, and mixed-use developments, Jeff is known for his ability to navigate ambiguity and implement high-impact digital strategies. He has authored and enforced firm-wide BIM standards, led R&D initiatives, and developed tools and workflows that enhance coordination, parametric modeling, and project efficiency. Through his leadership, Jeff empowers teams with the same strategic clarity and critical thinking that designers bring to the craft of placemaking—ensuring that technology becomes a partner in realizing rich, resonant architecture.