It comes down to people and relationships. This is what motivates us and defines our approach when working on projects. As we continue to grow, I’m keen to keep and foster this, specifically, this enthusiasm and creative bent to our work. The fact that our projects can be bespoke and boutique, as well as aesthetic and experiential. And, always, a tailored result. Because of this, we’ve been able to carve out opportunities when we’ve come up against large, general practices. HLW is rightfully perceived as the fresh alternative. Ultimately, people choose people in a market lacking differentiators. HLW feels different. Our people are not interchangeable. We’re definitely perceived as a London practice (not a US firm in London), but our breadth and reach—our background and history—provide strength and depth, which give confidence to clients. As we change and develop, as we continue to thrive, we’re committed to keeping all the good stuff, the components that make us different. This is HLW’s strategy for the long-game.